In this episode of Movement Health Matters, we talk with Courtenay Higgins, the President & Co-Founder of Advanta Health Solutions.
With over 25 years of experience in the health and wellness industry, Courtenay founded Advanta alongside her brother, combining their passions for tech and communications to create a digital health platform that helps people take control of their healthy behaviors, rewarding them for movement and physical activity. Courtenay is passionate about making health and wellness more accessible to people of all economic backgrounds.
In this interview, Courtenay and Aaron discuss how society has moved beyond the ‘why’ of activity to the ‘how.’ Additionally, they share details on the new Advanta and movr partnership, as well as the importance of personalized assessments, guidance and rewards strategies, movement health, and most importantly, how technology can help to combat the inactivity epidemic.
Courtenay has a wealth of experience in bringing better wellness solutions to many people, and was an early driver of the ‘exercise incentivization’ industry, as she’s been building solutions in the space for well over a decade.
What you'll learn in this episode:
Courtenay’s entrepreneurial journey and growing up as the oldest of six kids
The pillars of successfully scaling wellness solutions: participation, inclusivity and engagement.
Defining wellbeing beyond the gym, and how movement factors in to both physical and mental health
Why digital transformation mandates in healthcare will radically change how health and wellbeing is delivered in the coming years